In today’s economy, many copywriters find it necessary to freelance their work. Companies that have downsized often find it less expensive to outsource work than to keep a full-time copywriter on staff.
Freelancing on sites where writers bid against other writers is difficult and often doesn’t pay well.
Moreover, articles sold this way are not published under the writer’s name, since this is considered ‘ghostwriting.’
Fortunate copywriters may become recognized by a small base of loyal buyers, but without meaningful name recognition, the potential for income is limited.
A freelance copywriter is anyone who produces content or text on demand. The ‘freelance’ indicates that they operate as a free agent, usually carrying out clearly bounded copywriting projects or commissions on an ad hoc basis and for a range of clients.
‘Copywriter’ is a loosely defined term, since copywriting often includes a range of tasks that may be much more precisely defined in other industries (such as publishing): writing, rewriting, structuring, planning, editing, copy-editing, proofreading and liaison with a range of other professionals such as graphic designers and web developers.
When they work with businesses, copywriters provide support to the marketing function by writing marketing materials such as brochures, advertisements and websites.
Typically, the freelance copywriter will deal with the marketing manager or marketing director, although in a smaller firm the MD or CEO may approach the freelance copywriter direct.
Once a job has been arranged and commissioned, the freelance copywriter is ready to begin writing. Some freelance copywriters find it easiest to write in the format and tone of the target medium, while others may prefer to brainstorm ideas, perhaps not even using any writing medium at all.
Some copywriters find that their best ideas occur to them when they are in a situation far away from orthodox work environments. Most experienced freelance copywriters keep pen and paper to hand around the house, so that if a catchy slogan or compelling concept occurs to them, they can jot it down and ensure it gets used.