A few weeks ago, I posted on the relevance of an SEO expert. A colleague questioned whether pursuing SEO was even an option if you had a low-budget. I mean, come-on – how does the little guy compete?
So, let’s just get it out there.
The million dollar question is, “Does small business need SEO?”
In short, the answer is, “Absolutely.” And small business does not (no matter what anyone tells you) need to spend an arm and a leg to have a highly functional website that works to attract them sales leads.
Once a job has been arranged and commissioned, the freelance copywriter is ready to begin writing. Some freelance copywriters find it easiest to write in the format and tone of the target medium, while others may prefer to brainstorm ideas, perhaps not even using any writing medium at all.
Some copywriters find that their best ideas occur to them when they are in a situation far away from orthodox work environments. Most experienced freelance copywriters keep pen and paper to hand around the house, so that if a catchy slogan or compelling concept occurs to them, they can jot it down and ensure it gets used.