“There is no harder job in the world than copywriting, yet there is none more rewarding…both financially and emotionally. It truly is the world’s best kept secret job”
First of all, there is some confusion about copywriting…let me dispel the most common myth:
What Copywriting is NOT
“Copywriting” is not “Copyrighting”. Copyrighting is the act of securing the copyright on a piece of work. A copyright is just the legal right to reproduce the work.
What’s a Copywriter?
A copywriter is not a copyrighter. If you’re unsure what a copywriter is, your first thought is probably about the legal protections of a book, magazine, sound recording or other intellectual or creative property. We’ve all opened books to the first page that has the © symbol and said, “oh, here’s the copyright”.
Copywriting, on the other hand, is something else entirely its own animal. Copywriting, with a “W” and not an “R” is a writer that creates “copy” or advertising and marketing materials.
Those materials can be in many different forms such as web content, brochures or sales letters. Some copy can be as small as a Headline or Tagline or as large as a 45-page white paper.
Other common forms of copywriting may be Facebook, Twitter or various social media content. Copywriters write copy for big Fortune 100 companies to the neighborhood plumber and everything in between.
If a business has any kind of marketing materials whatsoever, it has a use for copywriting.
A freelance copywriter is anyone who produces content or text on demand. The ‘freelance’ indicates that they operate as a free agent, usually carrying out clearly bounded copywriting projects or commissions on an ad hoc basis and for a range of clients.
‘Copywriter’ is a loosely defined term, since copywriting often includes a range of tasks that may be much more precisely defined in other industries (such as publishing): writing, rewriting, structuring, planning, editing, copy-editing, proofreading and liaison with a range of other professionals such as graphic designers and web developers.
When they work with businesses, copywriters provide support to the marketing function by writing marketing materials such as brochures, advertisements and websites.
Typically, the freelance copywriter will deal with the marketing manager or marketing director, although in a smaller firm the MD or CEO may approach the freelance copywriter direct.