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What is Copywriting and Why Is It So Important to Your Business?

“There is no harder job in the world than copywriting, yet there is none more rewarding…both financially and emotionally. It truly is the world’s best kept secret job”

First of all, there is some confusion about copywriting…let me dispel the most common myth:

What Copywriting is NOT

“Copywriting” is not “Copyrighting”. Copyrighting is the act of securing the copyright on a piece of work. A copyright is just the legal right to reproduce the work.

What is Copywriting

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