SEO copywriting! SEO content! SEO writers! It’s everywhere you look, so what’s the big deal about it? Everyone has jumped on the bandwagon and you can be pretty sure that it is going to topple over pretty soon but until then, here’s a quick lowdown.
Websites are appearing in ever-increasing numbers employing SEO content, whether that is in articles, copywriting or some other means of communication.
This is done in order to improve search engine rankings; the very term SEO stands for Search Engine Optimization.
Into every life, a little yin and yang must fall. It only makes sense that if we’re going to rant about Hubspot blogging (see Four Hubspot quirks that annoy your blogger), we should also rave about what it does really well. As a copy writer, I have the great pleasure of working with several different soft wares. Primarily, WordPress blogging software is the most widely used. However, Hubspot, a platform that allows many users to perform SEO and website programming tasks themselves, has also become a forefront in the industry. Here are a few awesome features of Hubspot blogging:
Cheater blurbs make your blog writing kind of like ‘blog writing for dummies.’ Little blurbs on the side of the blog entry screen tell you exactly which elements you need to add or subtract to create the perfect blog. If you follow the rules, you should have increased Hubspot blogging traffic. Oh, and they are mostly simple, ‘Add a picture’ or ‘post too short’ so you can follow right allow. Nailing the meta tag descriptions takes a little longer, but an experienced blogger already knows how to make the best of them.
Most of you may associate the hormone melatonin with helping you to sleep. However, studies have revealed this hormone secreted by the pineal gland can double up as much more than just a sleeping aid. Here are the underlying benefits of using melatonin which make it an all-rounder hormone-
Melatonin benefits as follows
- Studies conducted have shown that melatonin can inhibit the production of certain tumors that cause breast cancer. Additionally, women suffering from chemotherapy on using melatonin supplements have shown a reduction in the tumor sizes.
- People who have Fibromyalgia or chronic pains have shown to benefit from using melatonin supplements. Much like a placebo effect, these pills have shown to inhibit the pain.
- Melatonin is perfect for easing Jet lag. Jet lag occurs mostly amongst travelers who travel from different time zones. You can køb melatonin from a variety of outlets for jetlag. In such cases, when the body’s routine gets disrupted, melatonin can bring about balance by regulating the body clock to a new time zone. Perfect for jet lag sufferers.
- The hormone also eliminates elevations in levels of malondialdehyde, and thus eases bladder dysfunction. Moreover, melatonin reduces oxidative stress which helps to reduce age-related bladder dysfunctions.
- Melatonin additionally has anti-inflammatory properties. Thus, it acts as a stimulant in preventing acute inflammation.
- The anti-oxidative properties of melatonin help in preventing tinnitus syndrome. Tinnitus is a condition that causes an uncomfortable ringing in the ears, which is alleviated by the consumption of these pills.
- Melatonin also improves sleep patterns in autistic children thus improving their day-time behavior.
A few weeks ago, I posted on the relevance of an SEO expert. A colleague questioned whether pursuing SEO was even an option if you had a low-budget. I mean, come-on – how does the little guy compete?
So, let’s just get it out there.
The million dollar question is, “Does small business need SEO?”
In short, the answer is, “Absolutely.” And small business does not (no matter what anyone tells you) need to spend an arm and a leg to have a highly functional website that works to attract them sales leads.
In today’s economy, many copywriters find it necessary to freelance their work. Companies that have downsized often find it less expensive to outsource work than to keep a full-time copywriter on staff.
Freelancing on sites where writers bid against other writers is difficult and often doesn’t pay well.
Moreover, articles sold this way are not published under the writer’s name, since this is considered ‘ghostwriting.’
Fortunate copywriters may become recognized by a small base of loyal buyers, but without meaningful name recognition, the potential for income is limited.
Article marketing is widely touted as one of the most efficient and cost-effective techniques for increasing traffic to your website. Obviously, you’re going to have to read up a little about it if it’s the first time and you’re going to implement the process.
To follow are some helpful hints to keep in mind. It’s important to know, for instance, how to pick the right keywords and how to write good quality articles quickly.
It’s also always useful to know commonly made mistakes that you can then avoid making during your own marketing process.
“There is no harder job in the world than copywriting, yet there is none more rewarding…both financially and emotionally. It truly is the world’s best kept secret job”
First of all, there is some confusion about copywriting…let me dispel the most common myth:
What Copywriting is NOT
“Copywriting” is not “Copyrighting”. Copyrighting is the act of securing the copyright on a piece of work. A copyright is just the legal right to reproduce the work.
What’s a Copywriter?
A copywriter is not a copyrighter. If you’re unsure what a copywriter is, your first thought is probably about the legal protections of a book, magazine, sound recording or other intellectual or creative property. We’ve all opened books to the first page that has the © symbol and said, “oh, here’s the copyright”.
Copywriting, on the other hand, is something else entirely its own animal. Copywriting, with a “W” and not an “R” is a writer that creates “copy” or advertising and marketing materials.
Those materials can be in many different forms such as web content, brochures or sales letters. Some copy can be as small as a Headline or Tagline or as large as a 45-page white paper.
Other common forms of copywriting may be Facebook, Twitter or various social media content. Copywriters write copy for big Fortune 100 companies to the neighborhood plumber and everything in between.
If a business has any kind of marketing materials whatsoever, it has a use for copywriting.
Which of These 5 is Best For You? – And What Do You Need to Know About Them?
Whether you’re looking to learn about various copywriting services, or you’re looking for things to consider when outsourcing copywriting services, you’ve come to the right place.
In this article, not only will I list 5 types of copywriting services; I also hope to give you some insightful ideas that will help you see new communication channels through which you can reach your market.
A freelance copywriter is anyone who produces content or text on demand. The ‘freelance’ indicates that they operate as a free agent, usually carrying out clearly bounded copywriting projects or commissions on an ad hoc basis and for a range of clients.
‘Copywriter’ is a loosely defined term, since copywriting often includes a range of tasks that may be much more precisely defined in other industries (such as publishing): writing, rewriting, structuring, planning, editing, copy-editing, proofreading and liaison with a range of other professionals such as graphic designers and web developers.
When they work with businesses, copywriters provide support to the marketing function by writing marketing materials such as brochures, advertisements and websites.
Typically, the freelance copywriter will deal with the marketing manager or marketing director, although in a smaller firm the MD or CEO may approach the freelance copywriter direct.
Once a job has been arranged and commissioned, the freelance copywriter is ready to begin writing. Some freelance copywriters find it easiest to write in the format and tone of the target medium, while others may prefer to brainstorm ideas, perhaps not even using any writing medium at all.
Some copywriters find that their best ideas occur to them when they are in a situation far away from orthodox work environments. Most experienced freelance copywriters keep pen and paper to hand around the house, so that if a catchy slogan or compelling concept occurs to them, they can jot it down and ensure it gets used.